Luxury Travel, Hospitality & Lifestyle Content Production
Voyé is a creative studio based in the United Arab Emirates, led by Odette Campbell. Voyé specialises in creating captivating visuals for luxury travel and lifestyle brands worldwide. Combining artistry and strategy, Voyé crafts bespoke visuals that seamlessly merge brand identity with aspirational aesthetics, showcasing the pinnacle of elegance and sophistication.
With a global outlook and a deep understanding of diverse markets, Voyé brings authentic storytelling to every project. Whether highlighting the serene beauty of a resort’s wellness retreat or the grandeur of a five-star property, Voyé partners with clients to deliver innovative, market-focused content.

Odette Campbell
Founder of Voyé Collective
Odette Campbell is a visual storyteller, creative director, and wellness-focused content creator based in Dubai and is the is the founder of Voyé . With a background spanning wellness, art, and marketing, Odette’s work brings together strategic insight and emotional storytelling. Her refined visual style has made her a sought-after partner for leading hotel groups, spa and wellness concepts, and high-end lifestyle brands across the Middle East and beyond. She has collaborated with iconic names including Marriott International, Jumeirah Group, Banyan Tree and The Dorchester Collection and has played a pivotal role in shaping brand identities and content direction for emerging and established properties alike.
Odette’s personal experience as a certified yoga teacher, artist and former fashion model informs her unique perspective both behind the camera and occasionally in front of it. Whether curating brand imagery, directing a spa shoot, or installing visual art for a hotel opening, she approaches each project with nuance, intuition, and a global sensibility. She has travelled across more than 80 countries, and her growing studio is dedicated to elevating luxury hotel, lifestyle and wellness-driven luxury through intentional, aesthetic-led storytelling.

A selection of past & present clients
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