Creative vision for the leaders of wellness
With a decade of experience across luxury hospitality, wellbeing and creative direction, I help wellness practitioners, spa destinations and lifestyle brands build identity, clarity and presence. My background as a marketing and branding professional, yoga teacher and art therapist allows me to shape brands with both depth and intention. Through storytelling, design and strategic guidance, I support clients in creating wellness experiences and partnerships that feel elevated, aligned and ready for the world.
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Brand Identity & Digital Presence
A complete foundation for wellness professionals, studios and wellness spaces seeking to define their brand with clarity and intention. This includes brand positioning, values, tone of voice, visual identity, colour palette, typography, imagery direction and a refined digital presence guide. Clients receive a full brand kit and guidelines that set the tone for all future communication and partnerships.
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Creative Direction & Content
Ongoing creative support designed to elevate your presence and storytelling. This includes creative direction for campaigns, photoshoots, brand visuals and social media content, as well as the production of imagery and short-form video that aligns with your identity. Ideal for wellness professionals who want continuous creative refinement and visually compelling content that reflects their ethos.
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Digital Presence & Partnership Deck
A tailored, high-impact deck crafted to position you for brand collaborations, partnerships with wellness spaces, and opportunities with hotels. This offering includes conceptual development, narrative building, visual styling and layout design. The result is a polished, professional deck that clearly communicates your value, vision and offerings, helping you secure meaningful partnerships in the wellness and hospitality space.
Add Ons
Web Design and Development
Creation of a polished, intuitive and wellness-aligned website that reflects your brand identity. Includes layout, design, user flow, and development.
Event and Retreat Photography
High end photography for wellness events, retreats, activations and brand experiences. Captures the essence, ambience and storytelling moments aligned with your brand.
Social Media Grid Design
A curated Instagram grid and post design that mirrors your visual identity and supports growth and partnerships.
Flyers and Marketing Collateral
Design of marketing materials including flyers, brochures and campaign artwork aligned with your brand kit.
Odette Campbell
“I create to support the transformation of individuals, brands and spaces into vessels for healing and positive impact”
Begin Your Brand Transformation
