Client
Marriott International - Tribute Portfolio
London Campaign Production
Commission
Commissioned by Marriott International to produce campaign-ready visual content for Tribute Portfolio as part of a wider international brand campaign. Shooting across two days in London, the project delivered 30 high resolution images,, a curated library spanning interiors and lifestyle-driven moments, all produced to Marriott's global visual standards while preserving the distinct identity of each hotel. The content went beyond digital use. Selected imagery were deployed in an international out-of-home campaign, running across high-footfall train stations in London, Manchester, and Germany.
Client
Marriott International - Autograph Collection
London Campaign Production
Commission
Commissioned by Marriott International to create campaign ready visual content for one of its premium tier brands, Autograph Collection, as part of a wider international brand campaign. Shot across two days in London, the project delivered 30 high resolution images, forming a curated library of interiors and lifestyle led moments, all produced in line with Marriott’s global visual standards.
Client
Beldersoy Resort and Spa - Hyatt
Global Launch Campaign
Commission
Odette was commissioned to produce a refined visual content library for Beldersoy Resort and Spa, capturing campaign ready imagery and video content for its launch and overall brand positioning.
The project scope included 40 high resolution images and 3 videos, delivered across a multi day shoot. The content was created specifically for brand marketing use, capturing a balance of interiors, architectural details, and lifestyle driven moments that reflect the identity and atmosphere of the resort.
Working across multiple spaces within the property, the imagery and video were produced with a focus on clean composition, natural light, and a timeless visual language. The final asset library provides Beldersoy Resort and Spa with versatile, elevated content for digital marketing channels, brand communications, and wider campaign storytelling.
Client
Ciel Dubai Marina - Vignette Collection by IHG
Dubai Launch Campaign
Commission
Odette Campbell was commissioned by IHG's Vignette Collection to lead the full marketing campaign for Ciel Dubai Marina, the tallest hotel in the world, producing the complete visual identity for its market debut.
The project delivered four cinematic brand videos and eighty high resolution images, created specifically for the property's marketing and digital channels. Odette led all photography and creative direction, working with a boutique production team across every area of the property, from wellness and arrival through to guest rooms, pool, and lifestyle moments throughout the hotel.
From concept development and pre-production through to post-production, every element was managed to ensure full alignment with the brand's luxury positioning and the significance of the opening. The result was a cohesive visual narrative that introduced one of the world's most anticipated hotel openings to the market with clarity and impact.
Client
DAMAC Official - DAMAC Tower London
Social Content Library | London
Commission
Commissioned by DAMAC on a two year retainer to provide ongoing visual content production across Dubai, supporting the internal marketing team with brand storytelling, campaign assets, and monthly social media deliverables. The wider scope includes the creation of five short form videos per month alongside photography tailored for digital and marketing use.
This particular project was produced in London to create campaign ready content for DAMAC Properties London, designed for social media, brand marketing, and promotional use. I led the full production from concept to execution, including creative direction, photography, videography, model scouting, and on site management. The final output delivered a curated library of polished visual assets aligned with the brand’s luxury positioning.
Client
The St. Regis The Palm, Dubai
Brand Content Production
Commission
Odette Campbell was commissioned to lead a full-scale visual campaign for St Regis The Palm, Dubai, delivering two cinematic videos and 40 high resolution images tailored specifically for the property's marketing channels.
Odette led all creative direction and photography, working with a boutique production team across multiple spaces within the property, capturing a balance of architectural grandeur and intimate lifestyle moments that reflect the signature St Regis guest experience.
From concept development and pre-production planning through to styling, on-site coordination, and post-production, every detail was managed to ensure cohesion with the brand's luxury positioning. The campaign went beyond showcasing the property's physical elegance, weaving narrative into every frame through lifestyle-driven imagery and a strong emphasis on the spa experience, capturing both the grandeur of the hotel and the moments that define a St Regis stay.
The content was deployed across St Regis's owned marketing and social platforms, contributing to the property's ongoing brand communications as part of Marriott International's premium portfolio.
Client
Blacklane
Platinum Class | Rolls Royce
Global Launch Campaign
Commission
Blacklane has been a repeat client across multiple projects, commissioning Odette to support brand campaigns, service launches, and premium positioning across Dubai and London.
This particular project saw Odette commissioned to create campaign imagery and a brand video introducing Platinum Class Rolls Royce, positioned as the brand’s highest tier offering. Produced for use across digital platforms in Dubai and London, the content focused on refinement, discretion, and elevated service, translating the experience into polished visual storytelling aligned with Blacklane’s luxury audience. Odette led the creative production, photography, and video execution, delivering assets designed for both immediate campaign use and long term brand value.
Client
Burj Al Arab – Jumeirah Group
SAL’s Sunset Lounge Launch
Commission
Commissioned to create launch campaign imagery and video introducing SAL’s Sunset Lounge at Jumeirah Burj Al Arab, marking the venue’s post summer concept relaunch across digital platforms. Produced to capture the shift in mood and season, the content focused on elevated nightlife, refined social energy, and the signature setting of one of Dubai’s most iconic destinations. Deliverables included campaign ready photography and short form video assets designed for social media, marketing, and brand awareness use.
Client
Isabel Yacht
Rebrand and Relaunch Campaign
Commission
Commissioned to produce campaign imagery supporting the refurbishment and reintroduction of the Jonikal yacht, relaunched under its new name Isabel, as it entered a new chapter within the luxury charter market. Formerly owned by Princess Diana, the project required visual storytelling that honoured the yacht’s heritage while repositioning it for a contemporary high end audience.
The production delivered a curated library of approximately 40 high resolution images spanning exterior lifestyle moments, refined interior details, and aspirational onboard scenes. Created for digital marketing, charter promotion, and brand presentation, the content was designed to establish Isabel as a renewed icon within the luxury yachting space.
